
Michaelisaworldclassvisionary,abstractingcomplexity,articulatingvalue,andaligningbusinessstrategytopixelperfectexecution.
WORK EXPERIENCE:
WORK EXPERIENCE:
Michaelisaworldclassvisionary,abstractingcomplexity,articulatingvalue,andaligningbusinessstrategytopixelperfectexecution.
Michaelisaworldclassvisionary,abstractingcomplexity,articulatingvalue,andaligningbusinessstrategytopixelperfectexecution.
CASE STUDIES
(EXPERTISE & VISION)
0-1 Platform Design & Ownership
Led design for AI Enabled Chat Experience
Oracle's Unity, The world #1 Customer Data Platform (Forrester Research*)
Michael transformed agent scalability and cross-platform consistency by building cohesive UX systems, simplifying responder flows, and removing configuration friction at scale.

0-1 Platform Design & Ownership
Oracle's Unity, The world #1 Customer Data Platform (Forrester Research*)

Led design for AI Enabled Chat Experience
Michael transformed agent scalability and cross-platform consistency by building cohesive UX systems, simplifying responder flows, and removing configuration friction at scale.

0-1 Platform Design & Ownership
Oracle's Unity, The world #1 Customer Data Platform (Forrester Research*)

Led design for AI Enabled Chat Experience
Michael transformed agent scalability and cross-platform consistency by building cohesive UX systems, simplifying responder flows, and removing configuration friction at scale.

0-1 Platform Design & Ownership
Oracle's Unity, The world #1 Customer Data Platform (Forrester Research*)

Led design for AI Enabled Chat Experience
Michael transformed agent scalability and cross-platform consistency by building cohesive UX systems, simplifying responder flows, and removing configuration friction at scale.

“
Michael was instrumental in designing Oracle's Unity Customer Data Platform. Michael brought clarity to an incredibly complex product space, translating fragmented data workflows into intuitive, human-centered experiences. Michael shaped the foundational CX that the platform still relies on today.


Amol Sood
Director, User Experience, Oracle ERP

“
Michael was instrumental in designing Oracle's Unity Customer Data Platform. Michael brought clarity to an incredibly complex product space, translating fragmented data workflows into intuitive, human-centered experiences. Michael shaped the foundational CX that the platform still relies on today.

Amol Sood
Director, User Experience, Oracle ERP




(KPI)
Proven impact delivering $100M+ , in net new ARR over 4 years, increasing product adoption, reducing churn, and elevating design culture within complex organizations.
MEANINGFUL
RESULTS
MEANINGFUL
RESULTS
Proven impact delivering $100M+ , in net new ARR over 4 years, increasing product adoption, reducing churn, and elevating design culture within complex organizations.
1+
Years leading product initiatives
1+
Years leading product initiatives
70ARR
CX Unity Revenue in 4 years (millions)
70ARR
CX Unity Annual Revenue By our 4th year(millions)
70 ARR
CX Unity Revenue in 4 years (millions)
0+
Years of experience in creative industry
0+
Years of experience in creative industry
ACCOLADES
01
.
ART DIRECTION FOR GLOBALRICH MEDIA ADVERTISING
Universal, Pirates of the Caribean, Dead Man's Chest
2006
02
.
CREATIVE DIRECTOR
Mobile Advertising Tech Startup - Ad Infuse(acquired)
2008
03
.
CO-Founder and Product Lead
Santa Cruz Studios, Tech & Startup Consultants
2009
04
.
UX Designer, Google
Launched and Art Directed the Google Partners Program
2011
05
.
UX Designer, Google
Led the product design and concept for the Google Email Marketing platform (GEM builder)
2013
06
.
Principal Product Designer, Oracle
Designed Oracles 1st Integrated Marketing Algorithm (RFM)
2018
07
.
Principal Product Designer, Oracle
Led Design and Launch for #1 CDP in the world, Unity Data Platform (end-to-end Platform Ownership)
2020
08
.
Staff Product Designer, PagerDuty
Led Incident Response Scheduling & Shift Management
2022
09
.
Staff Product Designer, PagerDuty
Launched PagerDuty's first unified Chat First Experience
2024
10
.
Staff Product Designer, PagerDuty
Launched Shift Agent, Agentic scheduling automation
2025

BEYOND VISUALS.
I drive revenue & results

BEYOND VISUALS.
I drive revenue & results
ACCOLADES
01
.
Art Direction for Global Rich Media Advertising
Universal, Pirates of the Caribean, Dead Man's Chest
2006
02
.
Creative Director
Mobile Advertising Tech Startup - Ad Infuse(acquired)
2008
03
.
CO-Founder and Product Lead
Santa Cruz Studios, Tech & Startup Consultants
2009
04
.
UX Designer, Google
Launched and Art Directed the Google Partners Program
2011
05
.
UX Designer, Google
Led the product design and concept for the Google Email Marketing platform (GEM builder)
2013
06
.
Principal Product Designer, Oracle
Designed Oracles 1st Integrated Marketing Algorithm (RFM)
2018
07
.
Principal Product Designer, Oracle
Led Design and Launch for #1 CDP in the world, Unity Data Platform (end-to-end Platform Ownership)
2020
08
.
Staff Product Designer, PagerDuty
Led Incident Response Scheduling & Shift Management
2022
09
.
Staff Product Designer, PagerDuty
Launched PagerDuty's first unified Chat First Experience
2024
10
.
Staff Product Designer, PagerDuty
Launched Shift Agent, Agentic scheduling automation
2025

BEYOND VISUALS.
I drive revenue & results

BEYOND VISUALS.
I drive revenue & results
KEY CONTRIBUTIONS
ATTRIBUTES
(DIRECT VALUE)
01
.

Strategic Vision
Product designer with enterprise depth and founder energy, focused on big ideas, aspirational vision, and building platforms that scale impact across organizations.
Art Direction
Artificial Intelligence
System Design
Data Science
Strategic Vision
02
.

Extreme Ownership
Acting with ownership and intent—proactively shaping direction, anticipating next steps, resolving tradeoffs, and driving work forward before being asked.
Animation Specialist
Domain Expertise
Designer Agency
Marketing Background
Extreme Ownership
03
.

Customer Champion
Driving acquisition, streamlining onboarding, creating moments of delight and reducing churn through thoughtful user-centered experiences.
Customer Interviewer
Heuristic Assessment
Analytics Background
Visual Design Expert
Customer Champion
04
.

Mentorship
Passionate about cultivating healthy team culture—setting clear expectations, supporting growth, and creating conditions for designers to collaborate, learn, and perform at their best.
Lead by Example
Innovator
Skilled Collaborator
Empathetic
Mentorship
01
.
Strategic Vision
Product designer with enterprise depth and founder energy, focused on big ideas, aspirational vision, and building platforms that scale impact across organizations.
Art Direction
Artificial Intelligence
System Design
Data Science
Strategic Vision

02
.
Extreme Ownership
Acting with ownership and intent—proactively shaping direction, anticipating next steps, resolving tradeoffs, and driving work forward before being asked.
Animation Specialist
Domain Expertise
Designer Agency
Marketing Background
Extreme Ownership

03
.
Customer Champion
Driving acquisition, streamlining onboarding, creating moments of delight and reducing churn through thoughtful user-centered experiences.
Customer Interviewer
Heuristic Assessment
Analytics Background
Visual Design Expert
Customer Champion

04
.
Mentorship
Passionate about cultivating healthy team culture—setting clear expectations, supporting growth, and creating conditions for designers to collaborate, learn, and perform at their best.
Lead by Example
Innovator
Skilled Collaborator
Empathetic
Mentorship

01
.
Strategic Vision
Product designer with enterprise depth and founder energy, focused on big ideas, aspirational vision, and building platforms that scale impact across organizations.
Art Direction
Artificial Intelligence
System Design
Data Science
Strategic Vision

02
.
Extreme Ownership
Acting with ownership and intent—proactively shaping direction, anticipating next steps, resolving tradeoffs, and driving work forward before being asked.
Animation Specialist
Domain Expertise
Designer Agency
Marketing Background
Extreme Ownership

03
.
Customer Champion
Driving acquisition, streamlining onboarding, creating moments of delight and reducing churn through thoughtful user-centered experiences.
Customer Interviewer
Heuristic Assessment
Analytics Background
Visual Design Expert
Customer Champion

04
.
Mentorship
Passionate about cultivating healthy team culture—setting clear expectations, supporting growth, and creating conditions for designers to collaborate, learn, and perform at their best.
Lead by Example
Innovator
Skilled Collaborator
Empathetic
Mentorship

ACCOLADES
01
.
ART DIRECTION FOR GLOBALRICH MEDIA ADVERTISING
Universal, Pirates of the Caribean, Dead Man's Chest
2006
02
.
CREATIVE DIRECTOR
Mobile Advertising Tech Startup - Ad Infuse(acquired)
2008
03
.
CO-Founder and Product Lead
Santa Cruz Studios, Tech & Startup Consultants
2009
04
.
UX Designer, Google
Launched and Art Directed the Google Partners Program
2011
05
.
UX Designer, Google
Led the product design and concept for the Google Email Marketing platform (GEM builder)
2013
06
.
Principal Product Designer, Oracle
Designed Oracles 1st Integrated Marketing Algorithm (RFM)
2018
07
.
Principal Product Designer, Oracle
Led Design and Launch for #1 CDP in the world, Unity Data Platform (end-to-end Platform Ownership)
2020
08
.
Staff Product Designer, PagerDuty
Led Incident Response Scheduling & Shift Management
2022
09
.
Staff Product Designer, PagerDuty
Launched PagerDuty's first unified Chat First Experience
2024
10
.
Staff Product Designer, PagerDuty
Launched Shift Agent, Agentic scheduling automation
2025
AI NEWS FOR DESIGNERS
(BLOG)
(TESTIMONIALS)
Without out a doubt, Michael is the most committed and passionate designer I've ever worked with. His ability to deliver the highest quality product on a consistent basis makes working with him a breeze.

Jared Jones
Strategic AI Partnerships Leader
Without out a doubt, Michael is the most committed and passionate designer I've ever worked with. His ability to deliver the highest quality product on a consistent basis makes working with him a breeze.
"

Kassie Paulin
UX Designer at Workday
Michael is an excellent designer and pure joy to work with. He enters every workday with enthusiasm, a can-do attitude and unparalleled creativity. His attention to detail, innovative thinking and overall expertise make him an indispensable asset for any team. On top of his top-notch technical skills, Michael is humble and kind, always has a smile on his face and is wonderful to have as a collaborator and friend.
"

Alonso Velasquez
Product Management | Google
Michael led the design of CX Unity, from the kickoff Michael displayed deep user empathy, especially for the non-technical users. Michael has always been a breath of fresh air in feature discussions. He always reminded everyone that just because a CMO likes a feature, that doesn’t mean the CMO’s team will find it easy to use. I recommend Michael's leadership at any UX organization, especially those looking to bring the focus to customers.
"

Devya Ramanathan
Product Designer
I had the pleasure of working with Michael on the design team at PagerDuty, where he consistently stood out as a thoughtful collaborator on our design team. He brings a strong platform-level perspective to his work, always thinking about how individual experiences fit into the bigger picture. I was particularly impressed with his ability to blend strategic thinking with a keen eye for detail, often incorporating moments of delight that elevated the overall user experience. I learned a great deal from working alongside Michael, and I'm confident he would be an outstanding addition to any team.
"

Jared Jones
Strategic AI Partnerships Leader
Without out a doubt, Michael is the most committed and passionate designer I've ever worked with. His ability to deliver the highest quality product on a consistent basis makes working with him a breeze.
"

Kassie Paulin
UX Designer at Workday
Michael is an excellent designer and pure joy to work with. He enters every workday with enthusiasm, a can-do attitude and unparalleled creativity. His attention to detail, innovative thinking and overall expertise make him an indispensable asset for any team. On top of his top-notch technical skills, Michael is humble and kind, always has a smile on his face and is wonderful to have as a collaborator and friend.
"

Alonso Velasquez
Product Management | Google
Michael led the design of CX Unity, from the kickoff Michael displayed deep user empathy, especially for the non-technical users. Michael has always been a breath of fresh air in feature discussions. He always reminded everyone that just because a CMO likes a feature, that doesn’t mean the CMO’s team will find it easy to use. I recommend Michael's leadership at any UX organization, especially those looking to bring the focus to customers.
"

Devya Ramanathan
Product Designer
I had the pleasure of working with Michael on the design team at PagerDuty, where he consistently stood out as a thoughtful collaborator on our design team. He brings a strong platform-level perspective to his work, always thinking about how individual experiences fit into the bigger picture. I was particularly impressed with his ability to blend strategic thinking with a keen eye for detail, often incorporating moments of delight that elevated the overall user experience. I learned a great deal from working alongside Michael, and I'm confident he would be an outstanding addition to any team.
"
AI NEWS FOR DESIGNERS
(BLOG)
AI NEWS FOR DESIGNERS
(BLOG)



